When it comes to online consumer purchasing decisions, one area that is growing in significance is the influence of other people’s opinions. Similar to the offline world, word of mouth is equally influential online. It is also helpful to remember that reviews read and shared online don’t just stay there, the people who wrote or read these, may also tell others whom they see at home, in a social environment or at work. According to Marketingcharts.com, research performed by Deloitte’s Consumer...

If you haven’t heard of Google AdWords before (also known as PPC and Pay Per Click advertising), chances are you have seen it at work, but just haven’t realised it. When you last performed a search on Google, you may have seen small text advertisements appearing at the top of the page and down the right-hand side of the page. If you ever wondered how they got to appear there, it is because of Google AdWords advertising. How Does Google AdWords...

At 12.51pm on Tuesday 22nd February Christchurch as we all knew it changed. The beautiful ‘Garden City’ and my hometown of Christchurch has been in a state of turmoil and mixed emotion since. Many iconic buildings that I, along with many others used to walk past on a daily basis have been reduced to rubble and more importantly many people have been severely affected. The CBD is out of bounds and suburbs are gradually gaining use of water and power, meaning...