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When a visitor to your website completes your contact form, signs up to your newsletter or completes a sale through your online shop how do you thank them?
Do you offer up a generic Thank You page that ‘ends the conversation’ with them or do you make them feel like you’re incredibly grateful that they’ve taken the time to visit your website and interact with you? If it’s the former then you are missing a huge opportunity for further engagement with these people. A visitor who takes action on your site is very likely to return so why not make them feel like they’re truly valued by improving your Thank You page and continue building your relationship with them?
Here’s how we can all do better and why that’s important
“Thank You for your enquiry. We will be in touch shortly.” Really doesn’t cut it for me. And yet, that’s the best that the majority of websites I spend my valuable time visiting come up with. These throw away lines of copy don’t inspire me to continue doing business with the company and most often this page is a real disconnect from the rest of the website experience and the values of the company itself.
Worst of all, I never feel like I can trust that my enquiry has been received and on more than one occasion have picked up the phone to check! So rather than treating your Thank You page as an afterthought, below I offer some ways to improve the experience that your visitors (that I’m sure you’ve worked really hard to attract) have on your website.
Include your Thank You page as part of your overall website strategy
Think of this page as an opportunity to create an awesome first experience with your brand. Always remembering that a visitor that arrives at your Thank You page is the hottest lead you have – they’ve already taken action on your site and chances are they will again – give them another reason to do just that with a cleverly thought out Thank You page. And before you start thinking about what to include on this page ask yourself these two guiding questions:
Here are some ideas that you could use on your Thank You page:
And some ideas specifically for e-Commerce websites:
Where ever possible get a little creative with the design of this page – show some personality and get them thinking.
Here’s what the Apex Digital Thank You page looks like for our contact form:
And what the Limelight Online Thank You page looks like:
We’ve incorporated many of the ideas above that are relevant to the type of enquiry.
The last part of the equation for creating effective Thank You messages for your site visitors is to
Use an auto-response email
Build up trust by setting up an automatic email to be sent to your visitor’s inbox to let them know that yes, you have received their enquiry or sign up request. If you have an online shop then I’d expect you’re already doing this to confirm their order. The copy of this email is of equal importance to the Thank You page – make sure it is consistent with the messages you use on this page with the keys goals of
I hope you can take away some ideas to improve the Thank You pages on your website. If you have any other tips or advice or examples of websites that are doing a great job with their Thank You pages (your own perhaps?) please post them in the comments below – I’d love to hear from you.
Written by Karyn Ogier
Here from the very beginning, Karyn was originally a co-founder of Apex Digital and carried the Strategy & Marketing Director title for more than two decades. Karyn switched gears at the end of 2018 when she returned to study in a new field. Now in a contract Content Writer capacity, she has a wealth of knowledge in the industry and has been...We aim to respond to all messages within 1 business day. You'll be hearing from us soon!
In the meantime, perhaps you'd like to learn more...